ABOUT
The name ‘All Who Sail’ is derived from the speech given when a ship is launched. “God bless her and all who sail in her”
This aligns with my mission to help my clients launch something new. Perhaps not ships (or rockets 🚀) but businesses, brands, products – even ideas.
The common denominator that underpins launching all of these, and indeed keeping them afloat, is research and insight.
With over 20 years’ research and insight experience in advertising and media companies ranging from Leo Burnett to LADbible, I’ve worked on projects for a wide variety of brands in a multitude of sectors. This means I’m ideally placed to understand the market you intend to operate in, your competitors and your prospective target audience.
Services range from comprehensive desk research or bespoke primary projects, to provide you with anything from a few flagship stats to an in-depth report… whatever floats your boat.
WORK
Here’s a tiny sample of some of the brands/projects I’ve worked for in my previous life before All Who Sail;
Tracking attitudes towards a long-running anime television series amongst US adults and families.
Interviewing experts and contributing writing to a report focusing on how fintech companies can make their video strategy more successful.
Delving into the world of children’s toys for an international quantitative research project aimed at relaunching a popular doll brand.
Recruiting drivers to a research panel from which I was able to create a ground-breaking insight project that took a deep dive into the electric car and van markets.
SERVICES
Secondary (‘desk’) research
Many companies, especially those just starting out, will struggle to find the time and money to find out relevant information even if it’s pre-existing. Google is great up to a point, but it can be overwhelming – often you’ll find a lot of information, but not all of it will be useful or up-to-date. I’ve used enough research sources over my career to know their strengths and limitations and that will help me answer your questions as quickly as I can.
Primary research
I’ve also got enough experience to know when, if you’re struggling to find the information you need from pre-existing data, that you’ll need to do your own fresh, bespoke research. That can take many forms, but it doesn’t need to be expensive or scary.
Surveys can range from doing an online poll of, say, 100 people on a subject, or getting them to record their responses to a question on their mobile as a ‘vox pop’. These sort of projects can give you that ‘killer’ stat – known as ‘flagship stats‘ here at All Who Sail – turning a hunch or a gut-feeling into tangible data that you can bring to your colleagues or customers.
You can typically get the results from smaller surveys back within hours, so with basic analysis on top, your results can be with you within 24 hours.
You can also go further, diving deep into your subject area with a larger-scale bespoke survey that could go out to thousands of people, potentially in multiple markets, and take weeks to deliver – however the data will be much richer.
I will advise on the methodology that best suits you.
The brief
It all starts with a brief. Tell me what you need to know and I’ll tell you how you should go about finding it out, without BS or hidden costs.
For desk research it’ll be my time – for primary research it’ll be my time plus the cost of whatever methodology is most appropriate.
Briefing me is free and you’re not obliged to use me afterwards. Please do get in touch and I can discuss your options!
For more information, please get in touch here or via the social channels below.